Top AI News, Trending AI Tools, and Business Tips

Scarlett Johansson Raises Alarm on 'AI Exploitation' Following Fake Kanye West Video

Hollywood actress Scarlett Johansson has issued a stark warning about the potential misuse of artificial intelligence, following the circulation of a deepfake video that falsely depicted her and musician Kanye West. The video, which was entirely fabricated using AI technology, showed Johansson and West in a scenario that never occurred, highlighting the deceptive capabilities of modern AI.

Johansson expressed her concerns about how AI could be exploited to manipulate public perception and damage reputations. "The potential for AI to be used in harmful ways is very real," she stated in an interview. "This incident with the fake video shows how our likeness can be used without consent to spread misinformation or even create non-consensual content."

The video in question went viral on social media platforms, prompting a swift response from Johansson's legal team, who are now working to have the content removed and to address the broader implications of such misuse. The incident has sparked a wider debate on the ethical boundaries of AI in media and entertainment.

Johansson's warning comes at a time when there is increasing scrutiny on how AI technologies are regulated, especially concerning the rights to one's own image and voice. She called for more stringent laws and protections against the exploitation of personal identity through AI, emphasizing the need for accountability and transparency in the use of such powerful tools.

Sponsor

The gold standard of business news

Morning Brew is transforming the way working professionals consume business news.

They skip the jargon and lengthy stories, and instead serve up the news impacting your life and career with a hint of wit and humor. This way, you’ll actually enjoy reading the news—and the information sticks.

Best part? Morning Brew’s newsletter is completely free. Sign up in just 10 seconds and if you realize that you prefer long, dense, and boring business news—you can always go back to it.

Join 4.3 Million Readers Now

EnCharge Secures Over $100M to Boost AI with Analog Chip Technology

EnCharge AI, a startup focused on accelerating artificial intelligence through innovative hardware solutions, has successfully raised over $100 million in its latest funding round. The company aims to revolutionize AI processing speed and efficiency by leveraging analog computing chips, which differ significantly from the digital logic chips commonly used in today's computing landscapes.

The funding round was led by prominent venture capital firms eager to back EnCharge's unique approach to AI acceleration. Analog chips can process data in a way that mimics the human brain's neural networks, potentially offering lower energy consumption and faster processing times for AI tasks like machine learning and deep learning algorithms.

EnCharge's technology seeks to address one of the major bottlenecks in AI development: the energy efficiency and speed of computation. By using analog circuits, the company can perform computations that are inherently closer to the way neurons operate, leading to quicker data handling and reduced power usage. This could be a game-changer for applications in data centers, autonomous vehicles, and even personal devices where AI computation is becoming increasingly ubiquitous.

The CEO of EnCharge, [Name Not Provided], expressed enthusiasm about the funding, stating, "This investment not only validates our approach but will also accelerate our journey towards making AI more accessible and less resource-intensive. We're excited to push the boundaries of what's possible with AI hardware."

The influx of capital will be used to expand research and development, scaling up production, and potentially forming strategic partnerships to integrate their technology into various AI ecosystems.

Sponsor

Do you use GoHighLevel for your AI SAAS agency? Use Extendly to support you and your clients. Everything you need to grow and scale. Click HERE to learn more!

Other AI News Today

1. Google Partners with Apptronik on Humanoid AI - Google has announced a partnership with Apptronik to work on humanoid AI, aiming to advance robotics technology.

2. Musk's $97.4 Billion Offer for OpenAI Hangs in Balance - Elon Musk's bid to gain control of OpenAI is under consideration, with significant implications for the future direction of AI development at the company.

3. OpenAI Postpones o3 AI Model for Unified GPT-5 Release - OpenAI has decided to delay the o3 model in favor of a unified release with GPT-5, aiming for a more cohesive AI experience. They've promised simplified AI access with free access to GPT-5, which is expected to be a significant leap in AI capabilities.

4. Apple Explores Humanoid Robotics Through Pixar-Inspired Prototype - Apple is reportedly exploring humanoid robotics, drawing inspiration from Pixar animations for their prototype designs, indicating a new direction in their AI and robotics research.

5. Drata Acquires SafeBase for $250M to Enhance Security Compliance - Drata, a company focused on security and compliance automation, has acquired SafeBase for $250 million to bolster its offerings in security compliance, leveraging AI to streamline processes.

Sponsor

Get an AI team to handle inbound and outbound calls for your business using SumoGrowth. Replaces receptionist, customer service, appointment setters, and more.

Click HERE to book a call today!

Trending AI Tools

• Beatoven - transforms simple prompts into stunning background music for your content. Built with love (and data) from real musicians worldwide.

• Bolt + Expo - create production-ready mobile apps just by prompting. Bolt's integration with Expo eliminates the traditional barriers of mobile development.

• Ariadna - think of it as a career-savvy, well-connected friend who matches you with perfect-fit collaborators and opportunities.

• LetterPal - the first tool focused on helping you create actually interesting newsletters using AI.

• Koast -Meet the best ad launching suite for Meta advertisers. Using Koast you can publish ads, optimize campaigns and collaborate across accounts with ease.

Business Tip of the Day

Leveraging Deepfake Technology in Marketing: A Business Perspective

In the ever-evolving landscape of digital marketing, deepfake technology has emerged as a double-edged sword. With its ability to create hyper-realistic videos by manipulating existing footage or generating new content, deepfakes offer marketers unprecedented creative possibilities. However, this technology also comes with significant ethical and legal considerations. Here's how businesses can navigate this new terrain, focusing on one key strategy: ensuring transparency and consent.

The Power of Deepfakes in Marketing

Deepfake technology can revolutionize marketing by:

• Creating Personalized Content: Imagine marketing content where a brand's message is delivered by a celebrity or influencer, tailored to specific audience segments without the logistical complexities of actual filming.

• Reviving Historical Figures or Characters: For brands with a rich history or those looking to tap into nostalgia, deepfakes can bring back icons from the past to endorse products or tell brand stories.

• Enhanced Product Demonstrations: Showcasing how a product works in various scenarios or even in environments that would be impossible or expensive to film in real life.

The Business Tip: Transparency and Consent

While the potential for deepfakes in marketing is vast, the strategy to use them effectively and ethically boils down to transparency and obtaining consent:

• Disclose the Use of Deepfake Technology: Before your audience interacts with your deepfake content, make it clear that what they're seeing is not real but a product of AI manipulation. This can be done through disclaimers at the beginning or end of the video, watermarks, or explicit mention in accompanying text or descriptions. Transparency not only mitigates risks but can also serve as a unique selling point, highlighting your brand's innovation in a responsible manner.

• Get Explicit Permission: If you're using the likeness of any individual, especially celebrities or public figures, ensure you have their explicit consent. This not only avoids legal repercussions but also respects personal rights. Consent agreements should detail how the deepfake will be used, including the context and duration of the campaign.

• Focus on Trust: By being upfront about the use of deepfake technology, you're not only adhering to ethical standards but also fostering trust with your audience. Trust is invaluable in marketing, as it can lead to higher engagement rates, brand loyalty, and a positive brand image.

Implementation and Considerations

• Educational Campaigns: Alongside your marketing, consider running campaigns that educate the public on deepfakes. This could involve showing the behind-the-scenes process or discussing the technology's implications, further cementing your brand's commitment to transparency.

• Legal and Ethical Frameworks: Stay updated with laws around deepfakes, which can vary significantly by region. Ensure your use cases comply with existing regulations concerning privacy, intellectual property, and consumer rights.

• Risk Management: Even with transparency, there's always a risk of backlash if deepfakes are used inappropriately. Have a crisis management plan in place for scenarios where public perception might turn negative.

Conclusion

Deepfake technology in marketing can be a groundbreaking tool if handled with care. By focusing on transparency and consent, businesses can leverage this technology not just for creative expression but also to build a narrative around ethical innovation. As deepfakes become more prevalent, companies that pioneer responsible usage will likely stand out in a crowded digital space, marrying technology with integrity. Remember, in marketing, trust is the currency, and using deepfakes responsibly can enhance rather than diminish it.

Podcast:

Want to listen to our newsletter on the go? Click HERE

Want to advertise to our newsletter? Contact us at [email protected]

Cheers,

Darius @ SumoGrowth