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Google’s $250/Month AI Ultra Plan: A Powerhouse for Video Creators, But Worth the Price?

Google has unveiled its new Google AI Ultra subscription, a premium plan priced at a hefty $249.99 per month, targeting filmmakers, developers, and creative professionals who demand top-tier AI tools for generating vast amounts of video or code. Announced at Google I/O 2025, this plan offers the highest usage limits for Google’s AI suite, including Gemini 2.5 Pro with its new Deep Think mode for complex coding and math, early access to the Veo 3 video generation model, and the Flow AI filmmaking tool for crafting cinematic clips. Subscribers also get 30TB of cloud storage, YouTube Premium, and access to experimental tools like Project Mariner, which can handle up to 10 tasks simultaneously.

For those churning out high volumes of AI-generated content, AI Ultra’s high usage caps and cutting-edge features might justify the cost. However, the plan’s steep price—$50 more than competitors like OpenAI’s ChatGPT Pro or Anthropic’s Claude Max—raises eyebrows. Many features, like Gemini in Chrome or Flow’s basic capabilities, are available in the cheaper Google AI Pro plan, which costs $34/month when bundled with YouTube Premium. The 30TB storage is a draw for data hoarders, but you can get similar storage separately, making the bundle feel padded for some.

Google is offering a 50% discount for the first three months, bringing the initial cost to $125/month. Still, at nearly $3,000 annually, AI Ultra seems tailored for enterprise users or hardcore creators, not casual AI enthusiasts. As Josh Woodward, VP of Google Labs and Gemini, put it, “It’s for the trailblazers, the pioneers, those who want cutting-edge AI from Google.” Whether that’s worth the price depends on how much you need Google’s most advanced tools.

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ZzzRing Unveils World’s First Solar-Powered AI Smart Ring on Kickstarter

In a groundbreaking leap for wearable tech, ZzzRing has launched a crowdfunding campaign on Kickstarter for what it claims is the world’s first solar-powered AI smart ring. Priced at approximately $143 for early backers, the ZzzRing combines cutting-edge health tracking, gesture control, and solar charging in a sleek, subscription-free package designed for iOS and Android users. The campaign, running from May 13 to July 12, 2025, has already raised $7,597 of its $5,000 goal with 42 backers, signaling strong interest in this innovative device.

The ZzzRing is a 2mm-thick, 2-3 gram smart ring boasting an IP68 rating for dust and water resistance, making it durable for daily wear. Its standout feature is a solar cell that powers the device, potentially eliminating the need for manual charging, though it’s unclear if solar energy alone can sustain continuous operation. The ring integrates a 6-axis sensor for gesture control, enabling actions like triggering a camera or navigating presentations. It also includes an NFC module for contactless payments or unlocking smart locks, alongside robust health monitoring capabilities such as blood oxygen saturation, heart rate, heart rate variability, and advanced sleep tracking.

What sets ZzzRing apart is its AI-driven sleep tracking, which not only monitors sleep patterns but also rewards users with ZzzRing tokens for healthy sleep habits. These tokens can reportedly be redeemed for rewards, though details on their value or redemption process remain sparse. Unlike competitors like the RingConn Gen 2 or Circular Ring 2, ZzzRing requires no subscription fee, a major draw for cost-conscious consumers.

However, as with any crowdfunding project, there are risks. The campaign relies on renderings rather than detailed photos, and the solar charging’s real-world efficacy is untested. Notebookcheck notes that while the ring’s low energy needs (due to the absence of a display) may support solar power, backers should approach with caution given the significant financial risks typical of crowdfunding ventures.

The ZzzRing enters a competitive smart ring market, with rivals like the RingConn Gen 2, which raised £1.2 million and touts a 12-day battery life, and the ChatGPT-powered NovaSmart Ring. Yet, its solar-powered design and no-subscription model could carve out a unique niche for eco-conscious tech enthusiasts.

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Other Top AI News Today

• Microsoft Build 2025 Highlights AI Agents and Tools: At Microsoft Build 2025, Satya Nadella announced advancements in AI agents, emphasizing an "open agentic web." New tools like GitHub Copilot and NLWeb were showcased, alongside a "Cross Device Resume" feature for Windows 11, similar to Apple’s Handoff. A session also revealed Walmart’s AI plans, though Microsoft edited out related demos.

• Google I/O 2025 Showcases Gemini 2.5 Pro and AI Search: Google’s I/O conference (May 20-21) introduced Gemini 2.5 Pro with enhanced reasoning via "Deep Think" mode and improved text-to-speech capabilities. AI Overviews now reach 1.5 billion users monthly, with AI Mode for search generating custom charts and handling follow-up queries.

• Nvidia’s Computex 2025 Announcements: Nvidia unveiled new AI-based technologies, including humanoid robotics and chip-to-chip communication tech to speed up AI deployment. CEO Jensen Huang praised the rollback of some U.S. AI chip export controls to China, citing billions in lost sales. Foxconn also announced a 100 MW AI data center with Nvidia.

• AI Outperforms Humans in Persuasive Debates: A study published in The Guardian found AI, particularly large language models, can be as persuasive as humans in debates, raising concerns about election integrity due to potential misuse by malicious actors.

• Microsoft’s Aurora AI Weather Model: Microsoft’s Aurora AI model, detailed in a Nature report, offers accurate 10-day weather forecasts and can predict air pollution and wave heights. It’s designed to handle various Earth systems, showing promise for broader environmental applications.

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Trending AI Tools Today

• Macaly is the vibe coding assistant that turns your words into working apps and websites. Just describe your idea by typing or talking, and Macaly builds it instantly. No coding skills needed. Perfect for rapid prototyping, marketers, and non-developers.

• Stitch by Google Labs is a new AI experiment that turns prompts & images into UI designs & frontend code. Leverages Gemini 2.5 Pro, exports to Figma & code.

• Routerra is a fast, user-friendly route planner for couriers, delivery teams, and mobile workers. Use AI to streamline and simplify stop entry from spreadsheets or images, then get optimized routes in seconds — saving time, fuel, and effort.

• Algebras helps you translate and localize with an open-source tool and a clean UI built for experimenting fast in any language with AI — no proofreading, no delays. Compatible with any LLM API. Built for Next.js, and other frameworks are coming.

• Super is how AI curious companies get to action. Connect all your tools, get the best enterprise search experience, prebuilt assistants, and build your workflows on top.

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Business Tip of the Day

Streamline Your Marketing with Google Veo 3 for Stunning Commercial Ads

In today’s fast-paced digital landscape, businesses need to create compelling video content quickly and cost-effectively to stand out. A game-changing automation tip for 2025 is leveraging Google’s Veo 3, a cutting-edge AI video generation tool, to produce high-quality commercial ads without the hefty price tag of traditional production. Unveiled at Google I/O 2025, Veo 3 empowers businesses of all sizes to craft professional-grade videos, saving time and resources while boosting marketing impact.

Veo 3, accessible through Google’s AI Ultra subscription ($249.99/month, with a 50% discount for the first three months), is designed for creators who need to generate substantial video content. Unlike its predecessors, Veo 3 offers enhanced realism, supporting up to 4K resolution and 60-second clips with lifelike motion and textures. For businesses, this means producing polished ads for social media, websites, or YouTube in minutes, not weeks. The tool accepts text prompts, images, or video snippets to create tailored content, from sleek product demos to cinematic brand stories.

To get started, integrate Veo 3 into your marketing workflow by automating repetitive tasks. For instance, use its text-to-video feature to generate ad variations. A prompt like “Create a 30-second ad for a sustainable coffee brand, featuring a cozy café and vibrant forest visuals” can yield multiple video drafts. Veo 3’s AI refines details like lighting and transitions, reducing the need for manual editing. Small businesses can save thousands by bypassing videographers, while larger firms can scale campaigns rapidly.

Another advantage is Veo 3’s ability to repurpose existing assets. Upload a product photo or logo, and the AI can animate it into a dynamic ad, ensuring brand consistency. For e-commerce, this is a game-changer—generate seasonal promos or product launch videos without hiring a production team. The tool’s Flow AI integration, also part of the AI Ultra plan, allows for advanced editing, like adding voiceovers or syncing with music, streamlining post-production.

However, businesses should be strategic. Veo 3’s high cost may not suit startups with modest needs, as Google’s AI Pro plan ($34/month with YouTube Premium) offers basic video tools. Test prompts thoroughly to avoid generic outputs, and ensure ads align with your brand voice. Also, while Veo 3 automates creation, human oversight ensures authenticity—review videos for accuracy before publishing.

By automating ad creation with Veo 3, businesses can cut costs, accelerate campaigns, and focus on strategy over logistics. In a competitive market, this tool offers a scalable, creative edge, transforming how brands connect with audiences.

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Cheers,

Darius @ SumoGrowth